Setco Automotive sponsors T1 Prima Truck Racing Championship

Date: 20 Mar 2014

Setco Automotive is the associate sponsor to the T1 Prima Truck Racing Championship. The company will co-own Allied Partners, one of the six participating teams.  India’s first-ever truck racing competition will   be divided into six teams featuring 12 experienced international drivers at the wheel of every truck.  All 12 trucks racing are standard fit with Setco’s precision engineered heavy duty clutches, according to a press statement from Setco.

Setco, incorporated in May 1982, is a diversified engineering products company and is the largest manufacturer of premium quality Lipe clutches for heavy and medium commercial vehicles in India.

Setco Automotive has been a strategic partner supplier to Tata Motors for over two decades and has supplied more than 90pc of their clutch technology requirements. This association is Setco’s commitment towards using the racing platform as an opportunity to further enhance clutch technology and performance, the company stated.

“We are very excited to be the clutch technology partner at India’s first-ever truck racing championship hosted by Tata Motors. Our R & D team is constantly pushing performance criteria by subjecting our DVP to maximize Rs./km value for our customer; which is in line with our ‘Lipe for Life’ philosophy,”  said Udit Sheth Executive Director, Setco Automotive. 

The Prima trucks that will be used during the race are the 4038.S model with power of 370 BHP @ 2100 RPM and a top speed of 110 Km/h. The trucks have been built exclusively for the event from the Tata Motors’ Jamshedpur plant. 

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